In this blog post, we will delve into the fascinating world of channel letter signs. Channel letter signs are highly popular and effective types of signage used by businesses to enhance their brand visibility. From illuminated to non-illuminated, there are a wide variety of channel letter sign types available in the market. We will explore each type in detail, discussing their unique features, applications, and benefits for businesses. By the end of this article, you will have a comprehensive understanding of the different types of channel letter signs and be able to make an informed decision when choosing the right signage solution for your business.

Introduction to Channel Letter Signs

Types of Channel Letter Signs

What are channel letter signs

As a manufacturer of custom signage, I understand the significance of channel letter signs in creating impactful visual displays. Channel letter signs are three-dimensional graphic elements that showcase unique structures and independent illumination. When combined with similar characters, they form compelling sign presentations. I take pride in crafting each letter of the sign using premium materials like aluminum sheeting and acrylic. The versatility of channel letter signs allows me to offer a wide range of customization options, including diverse fonts, vibrant colors, and various sizes. By utilizing the flexibility and creativity of channel letter signs, I can create visually stunning and attention-grabbing signage solutions for my clients.

Importance of effective signage for businesses

Effective signage is essential for your business. It increases your brand exposure, making you stand out and attracting new and repeat customers. Differentiating your business from the competition is crucial, and well-designed signage helps build a unique and eye-catching brand. Signage is a cost-effective marketing strategy, with no additional maintenance costs once installed. It provides year-round advertising, visible and available 24/7. Signage is especially important for guiding customers in large locations, preventing confusion and potential sales loss. Well-designed shop signage entices customers both inside and outside, creating curiosity and encouraging them to choose your business.

Benefits of using channel letter signs

  1. Increase Readability: Boost the impact of your sign with dimensional lettering for enhanced visibility.
  2. Endless Design Options: Customize your school or church signage with a wide range of sizes, fonts, colors, and even incorporate your logo.
  3. Multiple Lighting Options: Choose from backlit, front-lit, front and backlit, front and side-lit, or black and white faces to illuminate your sign day and night.
  4. Upgrade Old Signage: Give your existing signage a stylish makeover by adding channel letters to rejuvenate its look.
  5. Versatile Mounting Options: Find the perfect mounting solution for your organization, whether it’s flush mounting, raceway mounting, or direct building installation.
  6. Cost-Effective: LED-lit channel letters offer energy efficiency, durability, and low maintenance costs.
  7. Build Your Brand: Enhance your brand’s visual appeal and outreach by incorporating quality channel letters into your signage or building exterior.

Types of Channel Letter Signs

Front-Lit Channel Letter Signs

Front-Lit Channel Letter Signs

In the case of front-lit channel letters, which are the most common type, you’ll find that they are made of aluminum on the back and sides. The sides are referred to as “returns.” These letters are internally illuminated with either LEDs or neon lights, creating a vibrant look on the face of each letter. The sign face is typically made of polycarbonate or acrylic, with acrylic providing a shinier finish and polycarbonate offering greater durability. The trim caps that secure the sign face can be made of plastic or aluminum. Customization is key with front-lit channel letters, allowing for various color options and logo designs.

Back-Lit Channel Letter Signs

Custom Channel Letter Signs

Back-Lit Channel Letter Signs, also known as reverse-lit Channel Letter Signs or halo-lit Channel Letter Signs, these Channel Letter Signs create a captivating effect by reflecting light from neon lights or LED lights onto the back wall they are mounted on. Unlike front-lit Channel Letter Signs, Back-Lit Channel Letter Signs have an aluminum face, which enhances the reflective halo effect. Many people choose Back-Lit Channel Letter Signs for their ability to create eye-catching effects through textures, colors, and shadows. It’s a great way to make your signage stand out and leave a lasting impression.

Front & Back Lit Channel Letter Signs

Front/Back Lit Channel Letter Signs

Front and Back Lit Channel Letter Signs with illuminated three-dimensional signs combine front and rear lighting to create a vibrant and eye-catching display. With custom fonts, sizes, colors, and graphics, you can create a unique sign that stands out. Front and Back Lit Channel Letter Signs feature acrylic faces and aluminum returns, allowing for endless color combinations. Whether mounted on a raceway or directly on the wall, these letters have a clear polycarbonate back to prevent nesting. With their striking design, Front and Back Lit Channel Letter Signs make a dramatic impact and enhance your brand visibility.

Installation Options for Channel Letter Signs

Raceway Mount

The installation of raceway mounting of the Channel Letter Signs is the best way for the building need to change the Channel Letter Signs frequently, cause it does not need more penetrations into the facade of a building. The custom commercial signage is attached to a raceway, and all of the electrical wiring, power supplies, and so on are put in the raceway. Then attached the raceway to the building. Usually, the raceway is painted the same color as the facade of the building. So that it blends in as much as possible and the Channel Letter Signs stand out sufficiently

Backer Mount

backer mounted channel letter signs

Backer mounting is very similar to raceway mounting, there is a big “raceway” backer panel that is bigger than the size of the channel letter signs, and all of the wires, and power supplies can be held in the large backer. Installation is very simple, with fewer per­fo­ra­tions into the facade of the build­ing and access points are a bit eas­i­er for future maintenance.

Flush Mount

Flush mounting for the face-lit channel letter signs

Flush mounting for the halo-lit channel letter signs

Also known as direct mount, it needs to install each Channel Letter directly to the facade of the building by the screws. This mounting way will make the Channel Letter Signs more stark and eye-catching but need to make more drilling holes in the facade of the building, which will lead the higher cost.


Channel Letters Signs are the best way to make your brand or shop eye-catching, and you can choose the different styles of channel letter signs to match your target.

The right installation way of the channel letter signs will make your brand or shop more stark, and save the cost for you.

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Signs&Logo is a custom signage solutions provider and Professional Custom Signage Manufacturer in China. Signs&Logo manufacture and supply all types of custom signage such as Hotel Signs, Metal Signs, LED Neon Signs,  Channel Letters Signs, Marquee Letters, and Acrylic Signs, for indoor and outdoor use.

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