If you’re looking to create a striking and professional impression for your business, channel letters are a great way to go. These custom-made signs are versatile and attention-grabbing, making them a popular choice for storefronts and other commercial properties. However, installing channel letters can be a complex and challenging process, and there are some common mistakes that many people make. In this blog post, we’ll go over the dos and don’ts of channel letters installation, so you can avoid any pitfalls and ensure your sign looks great and performs well for years to come.

Channel Letters Installation

I. Dos of Channel Letters Installation

A. Proper Planning and Design

The installation of channel letters must be carefully planned. Without proper planning, achieving the desired results can be challenging. It’s always preferable to hire a qualified company that can do the job correctly. Research the credentials of the company before hiring them. Ensure they have sufficient industry experience and a track record of completing similar projects successfully.

B. Accurate Measurement of Location and Dimensions

Before you install your channel letters, measure the area where you intend to place them. Assess the number of letters required and ensure they will all fit on your sign. Make sure there is enough space between each letter for straight alignment. Measure the height of your sign to determine how high off the ground each letter needs to be installed. Use these measurements to decide the spacing between each letter accurately.

C. Selecting the Right Materials

Choosing the proper material for your channel letters is crucial. Metal or acrylic are both excellent choices, but ensure they are strong and weatherproof. Consider the cost and durability of these materials before making your selection. The right material will contribute to the longevity and effectiveness of your sign.

D. Hiring a Qualified Installer

A professional installer is crucial for the proper installation of channel letters. They will:

  • Ensure the letters are properly supported by the building.
  • Make sure the channel letters are level, avoiding uneven light output.
  • Check all connections between letters to prevent gaps or leaks.
  • Prime and paint each letter before installation to prevent rust or corrosion.

E. Adhering to Local Regulations and Building Codes

Following local regulations and building codes is essential for the safety of your business and customers. Ensure your installation complies with all relevant laws to avoid legal issues and ensure the longevity of your sign.

F. Regular Maintenance Checks

Once your channel letters are installed, regular maintenance checks are crucial. Inspect the sign periodically for any signs of wear and tear, such as loose fittings or dimming lights. Regular maintenance helps you catch potential issues early, ensuring the longevity and optimal performance of your sign.

G. Considering Environmental Factors

When planning your installation, consider environmental factors such as weather and exposure to sunlight. Ensure your materials and installation methods can withstand local weather conditions to prevent premature damage. For instance, using UV-resistant materials can help maintain the sign’s appearance and functionality over time.

Channel Letters Installation

II. Don’ts of Channel Letters Installation

A. Neglecting the Planning and Design Process

It’s essential to conduct the necessary research and planning before beginning the installation of channel letters. This includes figuring out the materials needed, finding a reliable sign company, and ensuring you have enough space for installation. Skipping this stage can result in a sign that doesn’t fit properly or uses materials that are not durable.

B. Attempting DIY Installation

Installing channel letters requires specific tools and expertise. Using the wrong tools can damage the letters or your property, leading to costly repairs. Additionally, proper grounding is necessary to avoid electrical problems. If you’re not experienced with electrical work and sign installation, attempting a DIY installation can be risky and may result in subpar results.

C. Ignoring Safety Precautions

Safety is the most important aspect when installing channel letters. Ensure your installation staff has the appropriate safety gear. Follow all necessary safety measures to prevent accidents. Ignoring safety precautions can lead to serious injuries and damage to the property.

D. Overlooking Electrical Requirements

Channel letters often require electrical wiring for illumination. Overlooking the electrical requirements can lead to improper installation and potential hazards. Ensure that the wiring is done correctly and safely, following all local electrical codes. It’s best to hire a licensed electrician to handle this part of the installation.

E. Using Inferior Quality Materials

While it might be tempting to cut costs by using cheaper materials, this can lead to problems down the line. Inferior quality materials may not withstand environmental conditions and can deteriorate quickly, leading to frequent repairs and replacements. Invest in high-quality materials to ensure the longevity and durability of your channel letters.

Channel Letters Installation


Channel letters are a powerful visual communication tool that can significantly enhance your business’s appearance and visibility. When installed correctly and with proper care, they can last over thirty years and save you money in the long run. By following the dos and don’ts outlined in this article, you can ensure your channel letters are installed correctly and enjoy their benefits for years to come. Plan well, hire professionals, and prioritize safety to make the most of your channel letters.